Cyber Monday *is* a thing. People *do* do a lot of shopping on that day.

Likewise, the Diamond Olympics *is* a thing, and couples contemplating marriage really *do* feel a lot of pressure to perform when it comes to an engagement ring.

Cyber Monday and the Diamond Olympics both put us in a funny spot. Being a counterpoint to the retail jewelry industry makes us (unwittingly) a part of that very industry.

Because our central mission at TurtleLove.com is to support individual, authentic choices for people buying jewelry to celebrate their relationships, there’s tension between promoting our (awesome) engagement and wedding rings and fueling the Diamond Olympics.

Because we aim to sell personally-meaningful jewelry without promoting a consumerist agenda, Cyber Monday is problematic, too. Should we give in to the expectation that our products will suddenly become available at rock-bottom prices the Monday after Thanksgiving? Should we have tacky promotions and sell our products at unsustainably-low prices? Should we say something about Cyber Monday? Should we say nothing?

In the end, we decided to celebrate Warm and Cozy Monday. We didn’t have any crazy sales. On Facebook and Twitter, we celebrated Warm and Cozy Monday and the beginning of a season that is about warmth and light.

And you know what? We did great!