“Top Marketing Tips to Win Gay Wedding Business.” When this popped up on my blog reader, I assumed it was a headline from The Onion.

It’s not.

This is a real post, published on The Knot’s B2B blog following the election results this week.

The author of this post reports that “Gay weddings are good for business, and with voters in Maryland, Maine and Washington voting to legalize same-sex marriage this week, businesses all over are seeing dollar signs.”

Really? Dollar signs?

At TurtleLove.com, we’re incredibly proud of our home state of Maine, and we’re thrilled about the progress of civil rights across the country.

But we’re not seeing dollar signs.

Even before the elections this week, TurtleLove.com customers were an independent-minded bunch. Gay or straight, legally recognized or not, our customers already commemorate their commitments with engagement and wedding rings that are personally meaningful.

So we sell engagement rings for men and women – gay and straight.

We sell wedding bands to straight couples and to gay couples – people celebrating their relationships whether or not they’re legally recognized.

We’re ecstatic about the advance of legally-recognized same-sex marriage in Maine, Maryland, and Washington, but it’s not because we think it’s going to pad our wallets. It’s because we’re excited to be witnessing and participating in civil rights history.